WESTFIELD STRATFORD CITY LONDON



DEVELOPER

Westfield

THE PROJECT

Retail-lead $1.5 billion mixed use development.

Westfield Stratford City comprises 1.9m sq ft of retail and leisure, 1.1m sq ft of office space, a residential zone with a phased delivery and three hotels. In total there are over 200 retailers and 70 eating and drinking establishments. As a large new build connected to the area designated for the London Olympic Games and Olympic Village areas on one side, and the existing Stratfordtown centre on the other, the development proposals really created a new piece of city that was under review and scrutiny by a large number of parties and stakeholders.

The design and delivery of this immense project involved the following strands of work:

• Consultation and negotiation with the local authority on planning matters.

• Consultation and presentation to various planning and design panels, some of which were given delegated powers on approvals. These included the Stratford City Design Review Panel, Olympic Delivery Authority (ODA) Design Review Panel, Newham City council, and the Stratford Town Centre Regeneration Panel.

• Public consultation and presentations.

• Managing external designers on infrastructure, public realm and public art elements.

• Managing the brief and integrated design requirements on areas of work Westfield were to deliver on behalf of other parties, or interface with, such as the ODA, Transport for London, London Underground and High Speed 1. This included ensuring an understanding of the financial agreements between parties where relevant.

• Anchor tenant coordination and AFL audit through design.

• Coordination with all internal stakeholders including Development, Operations, Leasing, Marketing, Commercialisation (advertising, revenue generation opportunities), Design and Construction, Retail Design.

• Management and coordination of Westfield’s internal design team to produce cost effective solutions for design and delivery of the retail areas at concept stage, and external designers appointed to carry out construction documentation.

The project experience was carried out at Westfield (London, UK).

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